Alison Mitchell

When Alison, a Naturopath in New South Wales, reached out to me for a new logo that combined botanical elements and vibrant watercolor, I was excited to create an energetic  mark for her wellness practice.

Gravitating toward a palette of earthy amethyst and cool green tones, Alison was craving some sparkle but still wanted sophistication. 

She settled on this brush script with a watercolor swirl, and garlic flowers that hint back at her previous logo for some continuity. 

Also throughout the site are illustrated icons of medicinal plants including garlic flower, saffron, pasque flower, calendula, and Saint John's wort.

Visit Alison's website to see more use of drawings within the layout.

Logo and illustrations by me.

Design for icons and overlays: Design by Stephanie J.