Erin Kunkel Lettermark

I had another chance to work with with George at McCalman Co. on this lettermark for Photographer Erin Kunkel's new brand. We did a take on an ampersand, turning it into a bold and curly script E. George's design nestles the logotype neatly in the belly of the letter, lending a human note to the crisp logo. 

The logo/mark combo was also applied to all branding materials including her website, foldout poster, and business cards which were letterpress printed with a halftone and subtle split fountain to fashionably mimic the watercolor texture.

Art Direction + Design:   George McCalman

Client:                                         Erin Kunkel Photography