Similac "Sisterhood of Motherhood"

I worked with Publicis Kaplan Thaler to create this series of illustrative typography for Similac's "Welcome to the Sisterhood of Motherhood" campaign. I drew a bouncy semi-script in brush and watercolor textures for a quality that is sophisticated enough to speak to moms, yet maintains a playful naiveté since this product is for babies. 

The series includes illustrative headlines for print advertising, as well as a seal lockup design that is featured across the campaign including the viral "Mother 'Hood" video.

Agency: Publicis Kaplan Thaler, Art Direction: Maurizio Grammatico, Creative Direction: Shaun Bruce